How do scientists come up with new ideas? Brain scans show that scientific creativity requires the brain’s imagination, control, and switching networks to actively communicate to generate and evaluate ...

In today's global work environment, it's a given that companies need culturally diverse teams to succeed. Both scientific studies and common sense tell us that having people with different viewpoints ...

Two very different reasons why I appreciate living in Ann Arbor popped up recently. One concerned the announcement of winners of the Guggenheim Fellowship. This year's competition drew nearly 3,000 ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...