A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Ask a survey methodologist to explain random sampling, or how non-probability ...

The minor in social research methods and applied statistics teaches you to use qualitative and quantitative research methods to answer social questions. Designed for students in the College of Liberal ...

We’re in an era where the people most likely to respond to a poll are also the most likely to vote Democratic for president. Pew Research Center’s head methodologist, Courtney Kennedy, explains how ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...